HISTORIC DISTRICTS COUNCIL NYC

The Historic Districts Council in New York was looking to create a branding that would show the diversity of their work and find their voice on social media.

You'll find below my branding proposition with a generic logo, pop colours and merchandising. The board not able to make a decision between the different parties decided to go for a simplified version of the original logo (above). 
HDC's original logo
First research - reworking on the waves of the Hudson River.
Generative logo proposition with colour scheme.
Branding guidelines
Deck Templates

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